

Aurb
Created for the Global Health and Wellness 2022 Summit, our team was tasked with creating a new product based on the Health and Wellness trend reports from the last two years. We chose meditation as our guiding theme and created a luxury meditation assistant that doubled as chic home decor. The design is inspired by nature, a wave in particular, much like the wave of calm and contentment meditation brings. Our product was selected as a finalist by the judged and a team representative (Kay-Anna McCalla) and our supervising professor (Gauri Misra-Dehpande) traveled to Tel Aviv to present our pitch to the summit. Aurb was judged and awarded 2nd place.
Brand Identity
Integrated Campaign
Product Design
Creative Direction













Pictured below is team representative Kay-Ann McCalla and professor Gauri Misra-Deshpande alongside other SCAD student finalists receiving their respective place awards.
