Billie is a women's razor brand dedicated to flipping the script. By celebrating body hair rather than condemning it Billie has garnered praise for their daring views. But body hair related insecurites start before womanhood. Thus the 'Glowing is Growing' campaign was created to nip those thoughts in the bud. To target our desired demographic of first time shavers we designed a group of encouraging characters to be the positive voice of reason, and friend to our Billie girls.